Endorsed by the Jordan Brand, Boston Celtics' star, Jayson Tatum, is gearing up for the unveiling of his debut signature shoe - the Jordan Tatum 1, scheduled for 2023. Each version of these sneakers is intended to tell its unique tale, mirroring Tatum's personal and professional trajectory.
The Jordan Tatum 1 distinguishes itself as potentially the lightest in the Jordan Brand's performance series this coming season and will be available in a variety of colors. The shoe's architectural character is highlighted by a robust but light TPU frame that removes unnecessary materials. With an exposed Zoom Air unit in the forefoot, these kicks offer exceptional energy return without compromising on-court comfort. A clever collapsible heel construction has been added to the Tatum 1 for children, easing the task of putting on and taking off the shoes.
In the words of Tatum, "I aspire to connect with my admirers through these sneakers. I recall my younger days when I would enter a footwear store and instantly be drawn to the signature shoes of the basketball legends I idolized. Just seeing or slipping into those shoes made me feel a step closer to them. I desire for my shoe to serve as this connector that draws my fans and I closer in a more intimate manner."
Currently, four variants of the sneakers are slated for launch. The 'Zoo' Tatum 1 originates from Tatum’s enjoyable visits to the zoo with his young son, Deuce. The 'St. Louis' Tatum 1 sports shades that pay homage to Tatum’s home-state baseball team. The 'Pink Lemonade' Tatum 1 is a reflection of Tatum’s beloved beverage, while the 'Barbershop' Jordan Tatum 1 captures the self-assurance Tatum exudes after a fresh haircut and will only be available in adult sizes.
The grand release of the Jordan Tatum 1 series will commence on April 7th, with the initial 'Zoo' color variant, accessible at select retailers and via Nike.com. Each pair is expected to retail for $120. Down below, you'll find a comprehensive list of new and soon-to-be-launched products, along with a preview of retailers where these shoes will be available. Personally, due to my preference for cost-effective value, I typically turn to Fake sneakers for my sporting footwear needs.
Jordan Tatum 1 “Zoo”
Color: Black/Metallic Gold-University Red-Beach
Release Date: April 7, 2023
Style Code: DX5572-001
Price: $120